Updated 10th June, 2021

We are committed to protecting your right to privacy as a user of our website. We adhere to the principles and practices outlined in the South African POPI Act, UK’s GDPR, Europe’s GDPR regulations, as well as the Privacy Policies of individual nations and individual US states such as California.

Privacy policy

This privacy policy has been compiled to better serve those who are concerned with how their personal information is being used online. Please read our privacy policy to get understanding of how we collect, use, protect or otherwise handle your personal information in accordance with our website and the Protection of Personal Information Act, No 4 of 2013. This privacy policy explains how we use any personal information we collect about you when you use this website.

What personal information do we collect from the people that visit our blog, website or app?

When ordering or registering on our site, as appropriate, you may be asked to enter your phone number or other details to help you with your experience.

When do we collect information?

We collect information from you when you register on our site or enter information on our site.

Why do we collect data?

We collect data to help you stay updated with our products and services.

That includes:

  • Dealing with any requests you make or content you submit,
  • Getting in touch if we need to tell you about something, a change to our policies or issues with a service, for example,
  • Processing your orders
  • To help you manage your account.

How do we collect & use your data?

We may use the information we collect from you when you register, make a purchase, sign up for our newsletter, respond to a survey or marketing communication, surf the website, or use certain other site features.


Google Analytics & Google DFP

We gather information via Google Analytics, as is industry-standard practice, including internet protocol (IP) addresses, browser type, internet service provider (ISP), landing pages, referral sources such as Search Engines, Other Websites and Social Media, Device Use, Location, Operating System, Date/Time and more. Google Analytics includes features that can be considered profiling from the perspective of the POPI and GDPR Acts. To read more about Google’s privacy policy, visit https://privacy.google.com/. If you wish to block the Google Analytics tool from being used to track your use of the website, you may also use this Google browser add-on to block all Google Analytics code: https://support.google.com/analytics/answer/181881?hl=en

We use Google DFP to serve display banner and MPU advertising.


Cookies are text files placed on your computer to collect standard internet log information and visitor behaviour information. This information is used to track visitor use of the website and to compile statistical reports on website activity. For, further information visit http://www.aboutcookies.org or www.allaboutcookies.org. Most browsers are initially set to accept cookies, but you can change your settings to notify you when a cookie is being updated, or to block cookies altogether. Please note that by blocking any or all these cookies you may not have access to certain features, content or personalization available through our Site. This information does not identify individual users.

Partnership Offers

Sometimes we will make offers to  users on behalf or our trusted partners.

Opting out

If you have requested, registered or signed up or subscribed you may opt out at any time.

Updating your data

We want to make sure that your personal information is accurate and up to date. You may ask us to correct or remove information you think is inaccurate.

You can request a copy of the information that we hold about you free of charge. *

We will respond to your request within one month of receiving it.

You can access and make edits to the personal data we hold about you by logging into the site and accessing your account.

If you would like to enquire about any additional data we hold about you, we will need to verify the identity of the person making the request, using ‘reasonable means’. This will include asking for some details to verify your identity. Please include proof of your identity and address (e.g. a copy of your driving licence or passport, and a recent utility or credit card bill) and specify the personal data you want access to.

Once you have received your details you also can request that we correct or delete any inaccuracies in this information free of charge. Please follow the same process as above and specify which information is incorrect and what it should be replaced with.

*However, we may charge a ‘reasonable fee’ when a request is manifestly unfounded or excessive, particularly if it is repetitive. The fee charged will be based on the administrative cost of providing the information.

Who else has access to my data?

We will never disclose your information to anyone outside the our marketing group of companies except where we have your consent, where we are required or permitted to do so by law, such as when we believe that disclosure is necessary to protect our rights and/or to comply with a judicial proceeding, court order, or legal process; where other companies who provide a service to us as part of our order process require that data i.e. delivery companies, payment providers; or companies who send out email communications on our behalf; or where they are successors in title to our business. Where we collect data to promote a special offer with a partner company, we will advise the user of that instance and advise them to refer to both our Privacy statement and that of the partner.


We use your data to manage your account, trace and recover debts, manage credit, detect and prevent fraud or money laundering, assign debts to permitted third parties and to look after any credit you may have with us. We also may look at data to review market trends and complete company progress reports.

We may need to use or store some of your information to comply with our legal and regulatory obligations, or for possible legal proceedings. All financial information is stored on encrypted 3rd party financial software.

Credit Card Payments

If you choose to pay for services via a credit card, we enter and process these using third party software that is encrypted. This software is password protected.

We only take credit card details over the phone.

If you decide to send them via e-mail, please remember that any communications via the internet aren’t safe unless they’ve been encrypted.  If someone gets into your emails without your permission or the information is shared publicly, it is out of our control and we can’t accept responsibility.


we use a customer relationship management (CRM) platform. The CRM helps us manage our engagement activities with other organisations and suppliers.

We collect the following data for CRM:

  • the name of your organisation including your parent department or organisation, if applicable
  • your organisation’s type, address, site, website and number of employees
  • your name, role and contact details, such as email address and phone number
  • details of meetings, phone calls, emails, agendas, outcomes, actions, minutes and other documents
  • questions, comments, queries or feedback from engagement activities

 Where is my CRM data stored?

  • We store your data on secure servers owned and operated by our CRM provider within Europe.
  • From time to time, the technical support staff of our CRM platform supplier may access your data from outside Europe. We have strict controls over how, why and when they can do this.

How long do you keep my CRM data for?

  • We keep your data for as long as we are engaged with you and your organisation.
  • We regularly reviews the data we hold to ensure that it’s accurate. Once an engagement closes, or when we no longer need that data, we will remove it from our CRM platform.
  • Backups of our CRM platform data are automatically deleted after one month.

Your permission or option to opt-out

  • We need to manage its engagement activities properly to provide an effective service. By engaging with us, you agree to let us use your information as set out in this privacy policy.
  • The data we collect will not be resold or used for commercial marketing purposes.

Is my personal information secure?

We follow best practice for data collection and storage and have audited all our data activities under POPI and GDPR guidelines.

We have considered the issues around Data Breach and reviewed our policies to protect the personal information that we collect and process about you.

Most user data have limited personal information such as name and email address, which is usually available on the front end of the site, may also be available in the public domain and is most certainly used on other sites and activities.

Any client financial data is protected by third party encryption.

The measures we use are designed to provide a level of security appropriate to the risk of processing your personal information.

Third parties & data management

Please do not submit your personal information to us if you do not wish us to collect, use and transfer your personal information under the terms of this policy.

Our email marketing is powered by Sendinblue and so when you subscribe to our emails your details are held securely by them. As a respected service provider, they won’t share your information with any third parties or contact you directly at any time.

Third-party disclosure

We do not sell, trade, or otherwise transfer to outside parties your personal Information unless we provide users with advance notice. This does not include website hosting partners and other parties who assist us in operating our website, conducting our business, or serving our users, so long as those parties agree to keep this information confidential. We may also release information when it’s release is appropriate to comply with the law, enforce our site policies, or protect ours or others’ rights, property or safety.
However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.

Third-party links

We do not include or offer third-party products or services on our website.

Data security

No data transmission over the internet is completely secure, so we do not guarantee the security or integrity of your personal information and/or use of the site. However, we do follow best practice to protect your personal data by using encryption technology. We will use reasonable efforts to prevent accidental loss, destruction and damage. We follow industry accepted standards to protect the personal information submitted to us.

We will keep your information for as long as you actively receive our newsletters or as needed to provide you services. We will also retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

After an account is cancelled, copies of some information may remain viewable in some circumstances where, for example, you have posted items on social media. And due to the nature of caching technology, your account may not be instantly inaccessible to others. We may also retain backup information related to your account on our servers for some time after cancellation for fraud detection or to comply with applicable law or our internal security policies. It is not always possible to completely remove or delete all your information due to technical constraints, contractual or legal requirements.

Please don’t send us any sensitive Information: such as ID numbers, social security numbers, information related to racial or ethnic origin, political opinions, religion or other beliefs, health, criminal background or trade union membership on or through this website or otherwise.

If you disagree or are unhappy with the way we handle your personal data and we are unable to resolve your issue, you have the right to lodge a complaint with the relevant government departments.

How do we protect your information?

We do not use vulnerability scanning and/or scanning to PCI standards.
We only provide articles and information. We never ask for credit card numbers.
We use regular Malware Scanning.

Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. In addition, all sensitive/credit information you supply is encrypted via Secure Socket Layer (SSL) technology.

We implement a variety of security measures when a user enters, submits, or accesses their information to maintain the safety of your personal information.
For your convenience we may store your credit card information for more than 60 days in order to expedite future orders, and to automate the billing process.

Do we use ‘cookies’?

We do not use cookies for tracking purposes
You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings. Since browser is a little different, look at your browser’s Help Menu to learn the correct way to modify your cookies.


Google’s advertising requirements can be summed up by Google’s Advertising Principles. They are put in place to provide a positive experience for users. https://support.google.com/adwordspolicy/answer/1316548?hl=en

We have not enabled Google AdSense on our site but we may do so in the future.


We collect your email address in order to:

To be in accordance with CANSPAM, we agree to the following:

If at any time you would like to unsubscribe from receiving future emails, you can email us at and we will promptly remove you from ALL correspondence.

Contacting Us

If there are any questions regarding this privacy policy, you may contact us using the information below.

Gerald Francis Jewellers (Tradevest 055 cc)
1st Floor Cedar House, Broadacres Shopping Centre

Privacy policy updated

We review our privacy policy regularly. This privacy policy was last updated on 10 June 2021.

Section 51 Manual – Promotions of Access to Information Act